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Performance Max and the Google Ads API

In this developer-focused, virtual workshop, we’ll share what you need to know about building, managing, and reporting on Performance Max campaigns with the Google Ads API. Hear from Google Ads API experts as we explain key integration concepts, walk through a variety of real world use cases, and discuss best practices for working with Performance Max. The workshop will culminate with an in-depth code walk-through, demonstrating how to build an end-to-end Performance Max interface and pipeline, followed by an expert panel you won’t want to miss. We designed this workshop for Google Ads developers and product managers to equip you with the tools and knowledge to successfully integrate with Performance Max in the Google Ads API.

Join the live sessions to participate in the Q&A forum and share your feedback with the Google Ads API team. Register for the event below.

Original air date:

July 17, 2024

1:30 AM

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The workshop will presented in three regions so that you have an opportunity to tune in and connect with our team no matter where you are located. Select your region below to view session details and local start times. All sessions will be presented in English.

Jul 17

Americas

9:30 AM – 3:20 PM PDT

Jul 17

EMEA

9:30 AM – 3:20 PM GMT+1

Jul 17

APAC

9:30 AM – 3:20 PM GMT+8

Americas Event Agenda

Jul 17

Time

Title

Welcome Keynote (Americas)

Devin Chasanoff, Carolyn Chou

Welcome to Performance Max with the Google Ads API. In this session, we’ll share everything you need to know about the event, including what you should expect to get out of the workshops, an overview of the various sessions, how to ask questions and get support, and key resources you’ll need to get the most out of the workshop.

20 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Carolyn Chou

Product Manager, PMax

Google

Watch on-demand

A Performance Max Product Tour for Developers (Americas)

Ian Ballantyne

In this session, we'll provide a comprehensive “product tour” of the Performance Max campaign type, designed specifically with developers in mind. We'll dive into concepts, workflows, and use cases to help you harness the power of Google AI for advertising. By the end of this session, you'll have a solid understanding of how Performance Max works and how it conceptually maps to the Google Ads API.

25 Minutes

Ian Ballantyne

Senior Developer Relations Engineer

Google

Watch on-demand

Achieve your Business Goals with Performance Max (Americas)

Ian Ballantyne

In this session, we'll look at the business goals you can achieve with Performance Max campaigns. We'll provide a comprehensive overview of how the Google Ads API can be used to help meet your business objectives with examples for online sales with a product feed (retail), lead generation, travel goals (driving hotel bookings) and more. We’ll also talk about how Performance Max can be configured based on existing campaigns targeting similar goals. Whether you're building a new advertising integration or upgrading to Performance Max, you'll leave this session knowing the best place to get started.

35 Minutes

Ian Ballantyne

Senior Developer Relations Engineer

Google

Watch on-demand

Everything about Asset Groups (Americas)

Devin Chasanoff

Whether you’re new to asset groups or looking to deepen your knowledge, “Everything about Asset Groups (...that we could cover in an hour)” has what you’re looking for. We’ll start with a brief overview of asset groups - what they are and different ways to use them - before jumping into the mechanics of creating assets and linking them to asset groups. We’ll cover asset groups in the context of business goals as well as core features like audience signals, search themes, listing group filters, and recommendations to optimize performance. We highly recommend attending this session if you plan to attend the Design a Custom Performance Max Pipeline session.

60 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

Performance Max Reporting in Depth (Americas)

Laura Chevalier

Performance Max is a paradigm shift away from existing campaign types, and this is as clear in reporting as it is in campaign creation. The Google Ads API offers a breadth of PMax reporting resources you can leverage for use cases from measuring performance to identifying new insights and market opportunities. Join this session for an overview of what reporting and insights are available for your Performance Max integration, how PMax reporting differs from what you may be used to, and finally a deep dive into use case-driven examples to inspire your reporting innovation.

35 Minutes

Laura Chevalier

Developer Relations Engineer

Google

Resources

drive_pdf Performance Max Reporting in Depth

Watch on-demand

Best Practices, Optimization, and Troubleshooting (Americas)

Mattia Tommasone

How can you make sure your Performance Max API integration runs as smoothly as possible and makes the most of what Performance Max has to offer? Let’s find out!

Join us as we discuss how to manage campaigns in the most efficient way, how to troubleshoot some of the most common issues that you may face, and how to boost the performances of your ads to the Max.

30 Minutes

Mattia Tommasone

Senior Developer Relations Engineer

Google

Resources

drive_pdf Best Practices, Optimization, and Troubleshooting

Watch on-demand

Design a Custom Performance Max Pipeline (Americas)

Devin Chasanoff

As the culmination of numerous Performance Max sessions, Design a Custom Performance Max Pipeline builds upon important concepts and takes your knowledge of Performance Max with the Google Ads API to the next level. Follow along this interactive session as we build an end-to-end custom Performance Max interface and pipeline.

By the end of this session, you’ll know how to use a simple JSON file to easily create Performance Max campaigns with the Google Ads API at scale, perform client-side validation, configure custom settings, and automatically troubleshoot errors so that you can seamlessly integrate Performance Max campaign management into your infrastructure.

60 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

Performance Max and AI: A Conversation with Google Experts (Americas)

Bob Hancock, Carolyn Chou, Mattia Tommasone, Jessica Au

A panel of Google experts will discuss what types of businesses and advertisers can derive the most benefit from PMax. Generative AI has been all over the news, but not all AI is generative. We will discuss how AI can benefit your campaigns whether you use the UI or the API.

40 Minutes

Bob Hancock

Staff Developer Relations Engineer

Google

Carolyn Chou

Product Manager, PMax

Google

Mattia Tommasone

Senior Developer Relations Engineer

Google

Jessica Au

Product Manager, PMax Creatives

Google

Watch on-demand

Closing Remarks (Americas)

Devin Chasanoff

Thank you for tuning into the Performance Max with the Google Ads API. Please join us for this closing session as we recap what we’ve learned and discuss next steps.

15 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

EMEA Event Agenda

Jul 17

Time

Title

Welcome Keynote (EMEA)

Devin Chasanoff, Carolyn Chou

Welcome to Performance Max with the Google Ads API. In this session, we’ll share everything you need to know about the event, including what you should expect to get out of the workshops, an overview of the various sessions, how to ask questions and get support, and key resources you’ll need to get the most out of the workshop.

20 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Carolyn Chou

Product Manager, PMax

Google

Watch on-demand

A Performance Max Product Tour for Developers (EMEA)

Ian Ballantyne

In this session, we'll provide a comprehensive “product tour” of the Performance Max campaign type, designed specifically with developers in mind. We'll dive into concepts, workflows, and use cases to help you harness the power of Google AI for advertising. By the end of this session, you'll have a solid understanding of how Performance Max works and how it conceptually maps to the Google Ads API.

25 Minutes

Ian Ballantyne

Senior Developer Relations Engineer

Google

Watch on-demand

Achieve your Business Goals with Performance Max (EMEA)

Ian Ballantyne

In this session, we'll look at the business goals you can achieve with Performance Max campaigns. We'll provide a comprehensive overview of how the Google Ads API can be used to help meet your business objectives with examples for online sales with a product feed (retail), lead generation, travel goals (driving hotel bookings) and more. We’ll also talk about how Performance Max can be configured based on existing campaigns targeting similar goals. Whether you're building a new advertising integration or upgrading to Performance Max, you'll leave this session knowing the best place to get started.

35 Minutes

Ian Ballantyne

Senior Developer Relations Engineer

Google

Watch on-demand

Everything about Asset Groups (EMEA)

Devin Chasanoff

Whether you’re new to asset groups or looking to deepen your knowledge, “Everything about Asset Groups (...that we could cover in an hour)” has what you’re looking for. We’ll start with a brief overview of asset groups - what they are and different ways to use them - before jumping into the mechanics of creating assets and linking them to asset groups. We’ll cover asset groups in the context of business goals as well as core features like audience signals, search themes, listing group filters, and recommendations to optimize performance. We highly recommend attending this session if you plan to attend the Design a Custom Performance Max Pipeline session.

60 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

Performance Max Reporting in Depth (EMEA)

Laura Chevalier

Performance Max is a paradigm shift away from existing campaign types, and this is as clear in reporting as it is in campaign creation. The Google Ads API offers a breadth of PMax reporting resources you can leverage for use cases from measuring performance to identifying new insights and market opportunities. Join this session for an overview of what reporting and insights are available for your Performance Max integration, how PMax reporting differs from what you may be used to, and finally a deep dive into use case-driven examples to inspire your reporting innovation.

35 Minutes

Laura Chevalier

Developer Relations Engineer

Google

Resources

drive_pdf Performance Max Reporting in Depth

Watch on-demand

Best Practices, Optimization, and Troubleshooting (EMEA)

Mattia Tommasone

How can you make sure your Performance Max API integration runs as smoothly as possible and makes the most of what Performance Max has to offer? Let’s find out!

Join us as we discuss how to manage campaigns in the most efficient way, how to troubleshoot some of the most common issues that you may face, and how to boost the performances of your ads to the Max.

30 Minutes

Mattia Tommasone

Senior Developer Relations Engineer

Google

Resources

drive_pdf Best Practices, Optimization, and Troubleshooting

Watch on-demand

Design a Custom Performance Max Pipeline (EMEA)

Devin Chasanoff

As the culmination of numerous Performance Max sessions, Design a Custom Performance Max Pipeline builds upon important concepts and takes your knowledge of Performance Max with the Google Ads API to the next level. Follow along this interactive session as we build an end-to-end custom Performance Max interface and pipeline.

By the end of this session, you’ll know how to use a simple JSON file to easily create Performance Max campaigns with the Google Ads API at scale, perform client-side validation, configure custom settings, and automatically troubleshoot errors so that you can seamlessly integrate Performance Max campaign management into your infrastructure.

60 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

Performance Max and AI: A Conversation with Google Experts (EMEA)

Bob Hancock, Carolyn Chou, Mattia Tommasone, Jessica Au

A panel of Google experts will discuss what types of businesses and advertisers can derive the most benefit from PMax. Generative AI has been all over the news, but not all AI is generative. We will discuss how AI can benefit your campaigns whether you use the UI or the API.

40 Minutes

Bob Hancock

Staff Developer Relations Engineer

Google

Carolyn Chou

Product Manager, PMax

Google

Mattia Tommasone

Senior Developer Relations Engineer

Google

Jessica Au

Product Manager, PMax Creatives

Google

Watch on-demand

Closing Remarks (EMEA)

Devin Chasanoff

Thank you for tuning into the Performance Max with the Google Ads API. Please join us for this closing session as we recap what we’ve learned and discuss next steps.

15 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

APAC Event Agenda

Jul 17

Time

Title

Welcome Keynote (APAC)

Devin Chasanoff, Carolyn Chou

Welcome to Performance Max with the Google Ads API. In this session, we’ll share everything you need to know about the event, including what you should expect to get out of the workshops, an overview of the various sessions, how to ask questions and get support, and key resources you’ll need to get the most out of the workshop.

20 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Carolyn Chou

Product Manager, PMax

Google

Watch on-demand

A Performance Max Product Tour for Developers (APAC)

Ian Ballantyne

In this session, we'll provide a comprehensive “product tour” of the Performance Max campaign type, designed specifically with developers in mind. We'll dive into concepts, workflows, and use cases to help you harness the power of Google AI for advertising. By the end of this session, you'll have a solid understanding of how Performance Max works and how it conceptually maps to the Google Ads API.

25 Minutes

Ian Ballantyne

Senior Developer Relations Engineer

Google

Watch on-demand

Achieve your Business Goals with Performance Max (APAC)

Ian Ballantyne

In this session, we'll look at the business goals you can achieve with Performance Max campaigns. We'll provide a comprehensive overview of how the Google Ads API can be used to help meet your business objectives with examples for online sales with a product feed (retail), lead generation, travel goals (driving hotel bookings) and more. We’ll also talk about how Performance Max can be configured based on existing campaigns targeting similar goals. Whether you're building a new advertising integration or upgrading to Performance Max, you'll leave this session knowing the best place to get started.

35 Minutes

Ian Ballantyne

Senior Developer Relations Engineer

Google

Watch on-demand

Everything about Asset Groups (APAC)

Whether you’re new to asset groups or looking to deepen your knowledge, “Everything about Asset Groups (...that we could cover in an hour)” has what you’re looking for. We’ll start with a brief overview of asset groups - what they are and different ways to use them - before jumping into the mechanics of creating assets and linking them to asset groups. We’ll cover asset groups in the context of business goals as well as core features like audience signals, search themes, listing group filters, and recommendations to optimize performance. We highly recommend attending this session if you plan to attend the Design a Custom Performance Max Pipeline session.

60 Minutes

Watch on-demand

Performance Max Reporting in Depth (APAC)

Laura Chevalier

Performance Max is a paradigm shift away from existing campaign types, and this is as clear in reporting as it is in campaign creation. The Google Ads API offers a breadth of PMax reporting resources you can leverage for use cases from measuring performance to identifying new insights and market opportunities. Join this session for an overview of what reporting and insights are available for your Performance Max integration, how PMax reporting differs from what you may be used to, and finally a deep dive into use case-driven examples to inspire your reporting innovation.

35 Minutes

Laura Chevalier

Developer Relations Engineer

Google

Resources

drive_pdf Performance Max Reporting in Depth

Watch on-demand

Best Practices, Optimization, and Troubleshooting (APAC)

Mattia Tommasone

How can you make sure your Performance Max API integration runs as smoothly as possible and makes the most of what Performance Max has to offer? Let’s find out!

Join us as we discuss how to manage campaigns in the most efficient way, how to troubleshoot some of the most common issues that you may face, and how to boost the performances of your ads to the Max.

30 Minutes

Mattia Tommasone

Senior Developer Relations Engineer

Google

Resources

drive_pdf Best Practices, Optimization, and Troubleshooting

Watch on-demand

Design a Custom Performance Max Pipeline (APAC)

Devin Chasanoff

As the culmination of numerous Performance Max sessions, Design a Custom Performance Max Pipeline builds upon important concepts and takes your knowledge of Performance Max with the Google Ads API to the next level. Follow along this interactive session as we build an end-to-end custom Performance Max interface and pipeline.

By the end of this session, you’ll know how to use a simple JSON file to easily create Performance Max campaigns with the Google Ads API at scale, perform client-side validation, configure custom settings, and automatically troubleshoot errors so that you can seamlessly integrate Performance Max campaign management into your infrastructure.

60 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

Performance Max and AI: A Conversation with Google Experts (APAC)

Bob Hancock, Carolyn Chou, Mattia Tommasone, Jessica Au

A panel of Google experts will discuss what types of businesses and advertisers can derive the most benefit from PMax. Generative AI has been all over the news, but not all AI is generative. We will discuss how AI can benefit your campaigns whether you use the UI or the API.

40 Minutes

Bob Hancock

Staff Developer Relations Engineer

Google

Carolyn Chou

Product Manager, PMax

Google

Mattia Tommasone

Senior Developer Relations Engineer

Google

Jessica Au

Product Manager, PMax Creatives

Google

Watch on-demand

Closing Remarks (APAC)

Devin Chasanoff

Thank you for tuning into the Performance Max with the Google Ads API. Please join us for this closing session as we recap what we’ve learned and discuss next steps.

15 Minutes

Devin Chasanoff

Senior Developer Relations Engineer

Google

Watch on-demand

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