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Ads On Air

Ads On Air

Product Education

Meet the Expert

Meet the Expert is a series where you can hear directly from Google product managers on the biggest Google Ads announcements. Submit your questions to be answered by our leading product experts so you can be on the cutting edge of the latest developments.
4 months ago
ondemand_video On demand
Improve campaign performance with incrementality tests
Ever wonder what is the impact on brand awareness of your YouTube campaign? Or how many conversions would you have missed out for not investing in Performance Max? 

Join us to hear about our incrementality testing tools and learn about different strategies. These tools can be used in your measurement toolbox to measure the effectiveness of your ad across the funnel.
Katie Munro Global Product Lead Google
Maggie Segura Global Product Solutions Lead Google
Brian Clifford Product Manager Google
4 months ago
ondemand_video On demand
YouTube: Leading the Living Room
On average, viewers are watching over one billion hours of YouTube content on the big screen daily. In this session, YouTube product experts will share how you can tap into this highly engaged audience to boost your brand awareness and consideration in the living room. 

Learn about powerful ad solutions like 30s Non-Skips, Pause Ads, and Creator Takeovers to show up on the biggest screen in the house. Don't miss the chance to get your top questions answered and gain valuable insight into how to take advantage of YouTube on the TV screen!
Michael Abbott YouTube, Premium Ads Product Lead Google
Lori Buchanan YouTube, Sponsorships Product Lead Google
Imad Chaabane Senior Product Manager Google
Joseph Cherukara Product Manager Google
5 months ago
ondemand_video On demand
Meet the Expert: AI-powered Creative Solutions for Google Ads
Join Google experts to hear about the latest improvements to our creative tools, including new generative AI features, and more in-depth reporting and insights to give you more transparency into performance. You’ll also have a chance to get your top questions answered directly by the teams that build these products!
Erin Powell Global Product Solutions Lead Google
Charles Boyd Senior Product Manager Google
Kayli Jiang Product Manager Google
Olivia Fondots Global Product Lead Google
6 months ago
ondemand_video On demand
Your guide to upgrading Video Action Campaigns to Demand Gen
Consumers today expect dynamic content experiences as they seek inspiration, conduct research, and make purchases on platforms like YouTube and Google. To help advertisers capture emerging demand and drive growth, we’re bringing the best of Video Action Campaigns and Demand Gen together. In 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns. 

Join our product experts as we walk through the benefits of upgrading to Demand Gen. We’ll share more resources, including best practices and tools, to help you maximize performance with Demand Gen campaigns and answer your top questions.
Marko Ljucovic Product Manager Google
Jenny Smith Global Product Lead Google
Ke Deng Product Manager Google
Eric Hoppe Group Product Manager Google
Alanna Hall Global Product Lead Google
10 months ago
ondemand_video On demand
Meet the Expert: Account Structures for AI-Powered Performance
Getting your account structures right is crucial for maximizing performance with AI-powered Ads products. In this session, we will delve into the strategies for structuring and restructuring search accounts and campaigns to maximize the performance of Google AI. We will also explore the benefits of simplified campaign setups to maximize performance with AI-powered ad products. This session will provide valuable insights and practical tips to help you optimize your account structure and use Google AI for better results across your campaigns.
Brooks Royster Product Manager Google
Gbemi Giwa Global Product Lead Google
Brandon Ervin Director, Product Management Google
11 months ago
ondemand_video On demand
Meet the Expert: The latest innovations in Performance Max campaigns
Advertisers of all sizes use Performance Max to discover new customers and multiply conversions across Google’s full range of channels, while continuing to drive the best marginal ROI. Tune in to the upcoming episode of Google’s Meet the Expert to learn more about recently launched and upcoming improvements in Performance Max campaigns that can help you grow your business.
Carolyn Chou Product Manager Google
Charles Boyd Product Manager Google
Martin Brekke Product Manager Google
Sagar Shah Group Product Manager Google
Srinivas Rajamani Product Manager Google
11 months ago
ondemand_video On demand
Meet the Expert: Drive more high quality leads with Performance Max
Join us to hear directly from the team building Google Ads products for lead generation. Get new tips and ideas on how to optimize campaigns to drive quality leads. We'll discuss best practices, deep dive on lead generation strategies and share the latest Performance Max feature launches. Our product experts will also share a sneak peak of what’s coming and answer your questions at the end of the session.
Mimi Forsythe Global Head of Lead Gen Solutions Google
Carlo Buchmann Product Manager Google
Marissa Karen Global Product Lead Google
Stephen Chang Product Manager Google
1 year ago
ondemand_video On demand
Meet the Expert: Grow your brand awareness & consideration with AI-powered YouTube campaigns
Brand marketers are faced with urgent challenges to navigate a fragmented and shifting media landscape all while delivering business outcomes more efficiently. While the fundamentals of marketing aren’t changing, the way we achieve them is and AI is opening up a whole new world of possibilities. In this session we will share how Video Reach Campaigns and Video View Campaigns can help you efficiently harness the power of YouTube to drive awareness and consideration for your brand. Our product experts will also answer your questions live at the end of the session.  
Caroline Haines Global Product Solutions Lead Google
Julia Karr Global Product Expert, Video Google
Vasily Lukovnikov Product Manager Google
Xi Zhu Product Manager Google
1 year ago
ondemand_video On demand
Meet the Expert: Preparing for upcoming privacy changes with durable solutions
Advances in AI-powered technologies are arriving, unlocking new capabilities and opportunities for marketers. At the same time, Chrome is planning to deprecate third-party cookies in 2024. Join Google product experts to discuss building a durable ads foundation that helps you engage with relevant customers and measure results. You’ll hear about the Google tag, enhanced conversions, and AI-powered audience solutions. You’ll also get to hear your top questions answered by our product experts!
Speakers: Ginny Sauer Labrum, Emma Phillips, Shawn Hong, Hendrik Lies, Radhika Mani, Natalia Böhm, Nitish Shangari

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