Ads On Air
Ads On Air
Product Education
Meet the Expert
Meet the Expert is a series where you can hear directly from Google product managers on the biggest Google Ads announcements. Submit your questions to be answered by our leading product experts so you can be on the cutting edge of the latest developments.
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4 months ago
Ever wonder what is the impact on brand awareness of your YouTube campaign? Or how many conversions would you have missed out for not investing in Performance Max?
Join us to hear about our incrementality testing tools and learn about different strategies. These tools can be used in your measurement toolbox to measure the effectiveness of your ad across the funnel.
Join us to hear about our incrementality testing tools and learn about different strategies. These tools can be used in your measurement toolbox to measure the effectiveness of your ad across the funnel.
Katie Munro
Global Product Lead
Google
Maggie Segura
Global Product Solutions Lead
Google
Brian Clifford
Product Manager
Google
4 months ago
On average, viewers are watching over one billion hours of YouTube content on the big screen daily. In this session, YouTube product experts will share how you can tap into this highly engaged audience to boost your brand awareness and consideration in the living room.
Learn about powerful ad solutions like 30s Non-Skips, Pause Ads, and Creator Takeovers to show up on the biggest screen in the house. Don't miss the chance to get your top questions answered and gain valuable insight into how to take advantage of YouTube on the TV screen!
Learn about powerful ad solutions like 30s Non-Skips, Pause Ads, and Creator Takeovers to show up on the biggest screen in the house. Don't miss the chance to get your top questions answered and gain valuable insight into how to take advantage of YouTube on the TV screen!
Michael Abbott
YouTube, Premium Ads Product Lead
Google
Lori Buchanan
YouTube, Sponsorships Product Lead
Google
Imad Chaabane
Senior Product Manager
Google
Joseph Cherukara
Product Manager
Google
5 months ago
Join Google experts to hear about the latest improvements to our creative tools, including new generative AI features, and more in-depth reporting and insights to give you more transparency into performance. You’ll also have a chance to get your top questions answered directly by the teams that build these products!
Erin Powell
Global Product Solutions Lead
Google
Charles Boyd
Senior Product Manager
Google
Kayli Jiang
Product Manager
Google
Olivia Fondots
Global Product Lead
Google
6 months ago
Consumers today expect dynamic content experiences as they seek inspiration, conduct research, and make purchases on platforms like YouTube and Google. To help advertisers capture emerging demand and drive growth, we’re bringing the best of Video Action Campaigns and Demand Gen together. In 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns.
Join our product experts as we walk through the benefits of upgrading to Demand Gen. We’ll share more resources, including best practices and tools, to help you maximize performance with Demand Gen campaigns and answer your top questions.
Marko Ljucovic
Product Manager
Google
Jenny Smith
Global Product Lead
Google
Ke Deng
Product Manager
Google
Eric Hoppe
Group Product Manager
Google
Alanna Hall
Global Product Lead
Google
10 months ago
Getting your account structures right is crucial for maximizing performance with AI-powered Ads products. In this session, we will delve into the strategies for structuring and restructuring search accounts and campaigns to maximize the performance of Google AI. We will also explore the benefits of simplified campaign setups to maximize performance with AI-powered ad products. This session will provide valuable insights and practical tips to help you optimize your account structure and use Google AI for better results across your campaigns.
Brooks Royster
Product Manager
Google
Gbemi Giwa
Global Product Lead
Google
Brandon Ervin
Director, Product Management
Google
11 months ago
Advertisers of all sizes use Performance Max to discover new customers and multiply conversions across Google’s full range of channels, while continuing to drive the best marginal ROI. Tune in to the upcoming episode of Google’s Meet the Expert to learn more about recently launched and upcoming improvements in Performance Max campaigns that can help you grow your business.
Carolyn Chou
Product Manager
Google
Charles Boyd
Product Manager
Google
Martin Brekke
Product Manager
Google
Sagar Shah
Group Product Manager
Google
Srinivas Rajamani
Product Manager
Google
11 months ago
Join us to hear directly from the team building Google Ads products for lead generation. Get new tips and ideas on how to optimize campaigns to drive quality leads. We'll discuss best practices, deep dive on lead generation strategies and share the latest Performance Max feature launches. Our product experts will also share a sneak peak of what’s coming and answer your questions at the end of the session.
Mimi Forsythe
Global Head of Lead Gen Solutions
Google
Carlo Buchmann
Product Manager
Google
Marissa Karen
Global Product Lead
Google
Stephen Chang
Product Manager
Google
1 year ago
Brand marketers are faced with urgent challenges to navigate a fragmented and shifting media landscape all while delivering business outcomes more efficiently. While the fundamentals of marketing aren’t changing, the way we achieve them is and AI is opening up a whole new world of possibilities. In this session we will share how Video Reach Campaigns and Video View Campaigns can help you efficiently harness the power of YouTube to drive awareness and consideration for your brand. Our product experts will also answer your questions live at the end of the session.
Caroline Haines
Global Product Solutions Lead
Google
Julia Karr
Global Product Expert, Video
Google
Vasily Lukovnikov
Product Manager
Google
Xi Zhu
Product Manager
Google
1 year ago
Advances in AI-powered technologies are arriving, unlocking new capabilities and opportunities for marketers. At the same time, Chrome is planning to deprecate third-party cookies in 2024. Join Google product experts to discuss building a durable ads foundation that helps you engage with relevant customers and measure results. You’ll hear about the Google tag, enhanced conversions, and AI-powered audience solutions. You’ll also get to hear your top questions answered by our product experts!
Speakers:
Ginny Sauer Labrum, Emma Phillips, Shawn Hong, Hendrik Lies, Radhika Mani, Natalia Böhm, Nitish Shangari
